Fifth Sense launches 50 ways to raise 50K campaign
In 2025, we are aiming to raise £50,000 through a range of community-led fundraising activities that do more than just raise funds.
These initiatives bring people together, building stronger, more connected communities. By working towards a shared goal, individuals, groups, and businesses form lasting support networks to help raise awareness of smell and taste disorders, breaking down stigma and increasing recognition.
It’s really easy to get involved. Download our Fundraising Guide, which contains a wealth of ideas and guidance to help you. Then simply make your pledge and tell us what you’re planning to do. If you’ve already got an idea of how you would like to raise funds, then we would love to hear it. Just use the pledge button to tell us.
Our vision is to transform society’s understanding of the importance of the senses of smell and taste and, through doing so, transform the lives of those affected by smell and taste. Every penny raised will help us to:
- Provide support and information to people affected by smell and taste disorders and their families
- Deliver education and training to improve knowledge and understanding amongst professionals
- Increase public awareness of smell and taste disorders and enable more people to receive help and support
- Support research to improve knowledge and understanding and accelerate the steps to treatments and potential cures
The change we are working towards:
- Ensure that everyone in the UK has fast access to a specialist clinic with the development of a network of regional smell and taste clinics
- Ensure that smell testing is routinely undertaken in public health settings to identify all those who need support, information and care
- Widen access to education and training for all health and social care professionals
- Fund vital research to improve our understanding of the causes of smell and taste dysfunction, develop much-needed new treatments, and find new ways of helping people live well with their condition
- Significantly increase recognition of the impact of smell and taste disorders on our health, wellbeing and safety by the government and private sectors
Find out more about 50 Ways to 50K, watch a personal message from Fifth Sense CEO and Founder Duncan Boak and download useful resources here.