Fifth Sense at the International Fragrance Association UK Fragrance Forum
Emotion is key to the marketing of so many fragrances. We often hear references to lust, desire and even envy associated with marketing of fragrances. “These words are liberally sprayed around the fragrance halls of department stores. But do people really understand just how critical the sense of smell is to our emotional make up and psychological wellbeing?” asks Fifth Sense’s Duncan Boak, speaker at the IFRA UK Fragrance Forum which is being held on 16th October 2014.
The International Fragrance Association represents the fragrance industry on a global scale and promotes the safe creation, development and enjoyment of fragrance on behalf of its members.
Duncan will be drawing upon the experiences of Fifth Sense members to demonstrate just how important the sense of smell is to so many aspects of our lives, using statistics and comments from the recently published ‘Impact of Olfactory Disorders in the UK‘ research paper.
Click here to view the press release for the IFRA UK Fragrance Forum.
To find out more about IFRA in the UK, visit http://www.ifrauk.org