#LongLostSmell – Anosmia Awareness Day – 27th February 2015
27th February is Anosmia Awareness Day, and as part of this we are running an online awareness and fundraising campaign entitled ‘Long Lost Smell’. Smell and memory are deeply connected, and research has shown that memories recalled by smell alone have greater emotional resonance than those evoked by other sensory means.
We’re asking people to take time to appreciate their sense of smell and the important personal memories that certain smells evoke, and imagine what it might be like to have this sense taken away.
What is your Long Lost Smell? What’s the smell that you would miss more than any other, and why? Or if you are affected by a problem with your sense of smell, what is the one thing you really wish you could smell?
We are also raising money to establish a dedicated fund that will be used to support future research into smell and taste disorders. Any donation made via the ‘Long Lost Smell’ campaign on our BT MyDonate page (active until 9th March) will be used for this purpose. To make your donation please visit https://mydonate.bt.com/events/longlostsmell/207375
View our press release here.
Other Activities as part of Anosmia Awareness Day
– Fifth Sense Founder Duncan Boak is delivering a talk at the ‘Body and the City’ symposium at Goldsmiths College on 27th February. His talk, entitled ‘Connecting Through Smell’, will focus on how the sense of smell forms a crucial emotive connection to the world around us. For more information or to book a place visit: www.gold.ac.uk/calendar/?id=8398
– Fifth Sense’s volunteer Regional Coordinators will be delivering flyers to doctors surgeries across the country to make them and their patients aware of the support that Fifth Sense provides. To find out more about Fifth Sense’s Regional Support Network visit www.fifthsense.org.uk/regionalhubs
– Basenotes, one of the world’s leading fragrance communities, are supporting the day with a unique surprise of their own. Be sure to visit www.basenotes.net on 27th February!
– The Perfume Society’s (www.perfumesociety.org) magazine ‘The Scented Letter’ has run a feature by Fifth Sense member and fragrance/beauty writer Louise Woollam who lost her sense of smell following a cold, whilst the Guardian is running an interview with Louise on 28th February.