Marking Anosmia Awareness Day 2025
Celebrating its 14th year in 2025, Thursday 27 February is Anosmia Awareness Day.
A mainstay on the Fifth Sense calendar, this annual event serves as a catalyst for raising awareness about smell and taste disorders, an area in which Fifth Sense is making significant progress, but there is still much work to be done.
For 2025, Fifth Sense’s Anosmia Awareness Day social media campaign focuses on some of the main issues around smell dysfunction. These are:
- Anosmia, both congenital and acquired, and other smell and taste disorders are widely under-recognised
- Smell loss can be an early indicator of serious conditions
- Mental health can be seriously impacted by smell disorders
- A high number of people with a traumatic brain injury experience smell loss
- People with impaired smell can take simple and often free measures to stay safe at home
For Fifth Sense, last year’s Anosmia Awareness Day was the biggest yet, with several partners getting on board and posting on social media to drive the conversation further.
This year we hope even more people will be inspired to support us to increase our reach, raising awareness of these under-recognised conditions and spreading the word that Fifth Sense supports and represents anyone affected by a smell or taste disorder.
Please keep an eye on our social media channels on Thursday 27 February and engage with any content using the hashtag #AnosmiaAwarenessDay
The more people who support our campaign with a simple post, like, comment or share on social media, the further our vital messages will be amplified and the more we can push to get smell and taste dysfunction the recognition it needs.
Join us on Wednesday 26 February for the inaugural BeCOH webinar
Fifth Sense is a founding member of the Breakthrough Consortium for Olfactory Health (BeCOH), which aims to advance the prevention, detection, and treatment of olfactory dysfunction. Register here for their introductory webinar on Wednesday 26 February. Don’t worry if you can’t attend. The webinar will be recorded and shared on our social media channels and via email to our members.
Other ways to help Fifth Sense
This year, we launched our most ambitious campaign yet to raise £50,000 through a range of community-led fundraising activities that do more than just raise funds. Find out how you can join in 50 Ways to Raise 50K here.
You can also support Fifth Sense by becoming a volunteer. We have a range of roles available, some taking a just few minutes of your time each week. To find out more, visit our website or email sally.connick@fifthsense.org.uk
Do you or someone you know have problems with your sense of smell and/or taste?
If you would like support or information about anosmia and other smell and taste disorders, visit our website where you can find support and resources and information sheets and support videos.
We also host online and in-person support groups where you can talk to others who understand what you are going through, share tips and advice, and build connections in a supportive environment. Please join for free as a Fifth Sense member for information on our events, as well as updates on our work and more.
If you would like further support or information, you can email us at info@fifthsense.org.uk
