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FlavorActiV
Home Projects & Partners FlavorActiV
PROJECTS & PARTNERS

FlavorActiV

FlavorActiV are leading the way for Global Sensory Solutions, and are relied on by the world’s largest food & beverage brands. Our GMP Flavour Standards are used to recognise specific defects and attributes in food and beverages – they’re also an important part of our Sensory Training and Proficiency Scheme.

Our multi-lingual Sensory Specialists, based all over the world, deliver training in-person or remotely across a variety of food and drink sectors, such as coffee, tea, wine, beer, chocolate, dairy and more. Over 70,000 tasters from top global brands to enthusiasts, are enrolled into our award-winning Proficiency Scheme to validate their tasting ability. FlavorActiV also combines human sensory with instruments measuring beverage freshness and bitterness, to deliver added value compared with single use.

In 2015 we formed a strategic partnership with Fifth Sense to support and sponsor their activities in raising awareness of and treating chemosensory disorders.

Why did we get involved?

Firstly because of the parallels between our respective organisations. As a company dedicated to sensory training and taster management in the beverage and food industry, we are acutely aware of the challenges around improving tasting ability. We also appreciate, and to some extent understand, how demoralising and debilitating the loss of either sense can be to an individual, and so are motivated and well-equipped to support.

We feel there is much we can do to support Fifth Sense and its members, and to help spread the message to the public, medical and industry communities. There is also the need for beverage and food companies to be more involved and better aware, and we can work with them to take the necessary steps to consider smell and taste disorders and how they can affect their customers.

How we hope to help

We aim to support Fifth Sense in the months and years ahead by lending our considerable experience and expertise to support Fifth Sense surveys and research initiatives. We also feel that our training of sensory panels means that we have acquired a great deal of experience in tasting knowledge and techniques that can be adapted to suit Fifth Sense members.

This info will then be fed into our online validation platform, meaning we can store and analyse results to help guide future activities. This ‘Taste Loss Scale’ should help people to understand their specific condition, and the limitations that they may face, but importantly the areas where their ability may be stronger. We feel there should always be room for some optimism and willingness to experiment and try new things, no matter how debilitating it is.

Our links to beverage producers around the world will bring additional benefits. We will be able to utilise our close partnerships across the technical and sensory side of the beverage industry for knowledge and data gathering, and support Fifth Sense as they embark on a global survey of taste and smell loss disorders.

There will be numerous channels through which we can support Fifth Sense as the partnership evolves, and we look forward to working together in the coming months and years.